Innovation
Innovation at CASSEE
Climate Adaptation Services South East Europe
Innovation at CASSEE
Innovation at Climate Adaptation Services South East Europe (CASSEE) is not driven by technology alone. It is driven by people, places, and real-world decisions under climate uncertainty. Our approach builds on years of experience in scientific research, industry work and European research and innovation projects, where we have worked at the intersection of climate science, digital technologies, public policy, and societal needs. We innovate by transforming advanced knowledge into tools that are usable, trusted, and impactful.
Our tools are delivered through web-based platforms and dashboards, with options for integration into existing information systems.
Human-centred climate services
CASSEE designs climate services around users, not datasets. We apply human-centred
design principles to ensure that climate information responds to real decision contexts, whether in public administration, infrastructure management, finance, or local communities.
This means:
- starting from user needs and institutional constraints,
- co-creating tools with stakeholders,
- prioritising clarity, usability, and relevance over technical complexity.
Climate adaptation fails when tools are not understood or trusted. Our innovation lies in making complex climate knowledge accessible without oversimplifying it.
Innovation proven through European collaboration
CASSEE’s innovation capacity is built on hands-on experience from multiple European
research and innovation projects. This background ensures that our services are:
- aligned with EU policy frameworks,
- compliant with open science and data standards,
- tested across diverse institutional and cultural contexts.
CASSEE’s innovation capacity is built on hands-on experience from multiple European
research and innovation projects. This background ensures that our services are:
Artificial intelligence for climate decision support
CASSEE’s innovation capacity is built on hands-on experience from multiple European research and innovation projects.
This background ensures that our services are:
- aligned with EU policy frameworks,
- compliant with open science and data standards,
- tested across diverse institutional and cultural contexts.
We do not experiment on users—we bring tested approaches and adapt them to local needs.
Interdisciplinarity as a foundation, not an add-on
CASSEE operates across disciplines by design.
Our innovation emerges from theintegration of:
- climate science and meteorology,
- geospatial analysis and location intelligence
- data science and artificial intelligence,
- economics, governance, and public policy
- communication, education, and behavioural insights.
This interdisciplinarity allows us to address climate risks as systemic challenges—spatial, economic, social, and institutional—rather than isolated technical problems.
Storytelling that drives action
Data alone does not lead to change. CASSEE uses storytelling as an innovation tool to
bridge the gap between analysis and action.
We develop climate narratives that:
- connect projections to lived experience,
- explain uncertainty without undermining confidence,
- support communication with political leaders, professionals, and the public.
Storytelling is embedded in our atlases, dashboards, training programmes, and reports, ensuring that climate information motivates informed decisions rather than paralysis.
Location intelligence at the core
Climate risks are always spatial. CASSEE places location intelligence at the centre of its innovation model, integrating climate data with geographic, infrastructural, and socioeconomic information.
Our services enable users to:
- understand where risks emerge,
- identify spatial inequalities and vulnerabilities,
- prioritise actions across territories and sectors
By grounding climate services in place-based intelligence, we ensure that adaptation
strategies are locally relevant, targeted, and effective.
Eye-tracking and neuromarketing for climate change
Understanding climate change is not only a matter of data accuracy, but of human attention, perception, emotion, and cognitive load. CASSEE positions eye-tracking research and neuromarketing approaches as a core innovation capability for designing effective climate communication and decision-support tools
By analysing how people see and hear climate information—through maps, dashboards, warnings, narratives, and environmental soundscapes—we gain objective insight into:
- what captures attention and what is overlooked,
- how visual and auditory design influences understanding and trust,
- how cognitive overload, stress, and information fatigue emerge,
- how different audiences emotionally and cognitively interpret climate risks.
These methods allow CASSEE to move beyond assumptions and self-reported preferences, grounding climate service design in measurable behavioural and
perceptual evidence. By integrating visual analytics with soundscapes and emotional insight, CASSEE addresses the human side of climate change—ensuring that climate information is not only scientifically sound, but also perceived, understood, and used
Mindfulness-based sustainability
Climate adaptation is not only a technical challenge—it is a cognitive and organisational one. CASSEE integrates mindfulness-based sustainability principles into its innovation
approach, recognising that attention, perception, and decision fatigue strongly influence how climate information is used.
We design services that:
- reduce cognitive overload,
- focus attention on what matters for decisions,
- support reflective, long-term thinking rather than reactive responses.
This approach strengthens institutional capacity and resilience, particularly in highpressure policy and planning environments.
Our innovation promise
CASSEE delivers climate services that are:
• scientifically robust,
• technologically advanced,
• human-centred by design,
• grounded in place and context,
• oriented toward real decisions and long-term resilience
Innovation, for us, means enabling better choices in a changing climate.